Paid Growth Marketing Manager - #143705

Our mission

Our mission is to become the #1 marketing services platform in the world. fatjoe sell productised services to agencies. Services such as link building, content, digital PR and video. We're on a mission to serve 2000 marketing teams every month by 2027. This paid ads role will be a pivotal hire in helping us achieve that.

Your Mission

Your mission is simple. To double the amount of new clients we acquire every month using paid channels at our goal CPA. Progression into wider Head of Growth roles, covering more channels, building a creative team.

Is this role for you?

Number Crunching

You’ll control six-figure monthly spend across Meta, Google, LinkedIn and emerging channels.

Creativity & autonomy

Creative is key. You'll call the shots on strategy and creative. You'll own the results.

Fast paced & hungry

fatjoe is a fast paced environment, in a company with aggressive growth goals.

**Heads-up: This is a hands-on role. We are looking for someone who isn't afraid of getting their hands dirty, getting "on the tools" as well as working on high level strategy.**

What you'll do.

Strategy & planning

Set monthly paid-media goals (CPA, CVR, Conv. Vol.) and split the budget across channels. Set creative strategy for display channels.

Campaign execution

Launch, test and optimise ads on Meta, Google (Search, Display, PMAX, YouTube) and LinkedIn.

Creative direction

Brief designers / freelancers, write snappy copy, and build your own variations when needed. Light skills in Canva, and even low-fi video creation is a big positive! We are looking for someone with a strong sense of ownership over creative assets (static, video, carousel etc).

Conversion & funnel optimisation

Run A/B tests on ads, funnels and landing pages; spot conversion leaks and work with the team to fix them.

Reporting & Analytics

Turn GA4, platform dashboards and Databox into clear weekly insights for the Head of Marketing and leadership. Fix tracking issues where needed.

Innovation

Utilise AI in creatives and campaign control. Pilot new formats (e.g., SearchMax) and share learnings with the wider team.

What makes you a fit?

• 5+ years running high-spend paid campaigns (ideally £50k+/month) across multiple platforms.
• Experience in SAAS, Ecom and Agency will benefit this role.
• Fluent in GA4, attribution, bidding models and Excel/Sheets.
• Comfortable writing, critiquing, creating, delegating, managing and analysing creative that actually sells.
• Scalable and industrial mindset. "How can we 10x this?" should cross your mind after every win.
• Knowledgeable in funnels, CRO and overall web commerce.
• Technical to know enough about analytics, funnels, pixels and tag manager.
• Able to juggle priorities in a lean team and still hit targets.
• Comfortable working in a cross-functional team.
• A "get-shit-done" attitude, and willing to do what it takes to achieve the goal.
• Super responsive and clear communicator, in Google chat/in-person.
• Thrive in a fast-paced (ever changing) environment with aggressive growth.
• Obsessed about ads but also AI, creative, and what works in selling online.
• Bonus: Google Ads, GA4, Meta Blueprint, or similar certs.

What we offer.

• £60-£80k salary
• 28 days holiday + bank holidays + your birthday off
• Health cash plan
• Annual learning budget.
• Latest MacBook + WFH kit.
• Hybrid & flexible working.
• Fast feedback loops, zero red tape, and a direct seat at the growth table.
• Endless opportunities to experiment
• Opportunity to travel to marketing conferences worldwide
• Paid work trips to Barcelona/Cannock (depending on your location)

Application process.

Please visit https://lp.fatjoe.com/paid-ads to apply.