Marketing Manager - #192732

We are Ouma.

Ouma drives measurable growth for brands through boardroom-level marketing leadership and an on-demand expert network. An agile micro-agency with global reach, we scale what works, enabling sustainable growth for ambitious brands. We are your growth partner.

The purpose of the role: Marketing Manager.

To take responsibility of a selection of Ouma’s key clients and build their success through client management, growth ideation, strategy and planning, ownership of all execution across marketing channels, including paid media, content and websites, as well as full reporting and analysis of success back to client. 

Application: https://www.ouma.co.uk/careers/marketing-manager

Salary: Up to £40k PA DOE

Location: Swansea-hybrid

Headline responsibilities of the role: Marketing Manager.

Client Management (25%)

•To partner the Client Services Manager in the day-to-day success of your accounts

•To ‘lean in’ to all client challenges with a desire to fix and resolve problems

•To handle clients with seniority and responsibility, escalating only when necessary

•To expertly handle client comms, expectations and foster a trust-based relationship

Marketing strategy & planning (15%)

•To write all Marketing strategy and plans for your clients, according to briefing cycles

•To interrogate, understand and crack client growth challenges

•To have strong generalist knowledge across all marketing channels

Campaign execution (25%)

•To oversee every aspect of campaign execution without allowing anything to drop

•Creative, content and copy briefing and delivery

•Media partner management

•Campaign set-up, tracking and accurate execution

•Paid media delivery, optimisation, nuances and performance levers

•Content and organic project management, delivery and performance

Campaign analysis (20%)

•Consistent weekly discourse with the client over performance vs expectations

•Delivery and presentation of KPIs and attribution

Client growth (15%)

•Through the CDP (Client Development Plan) process, oversee annual growth of your accounts

Key skills for the role: Marketing Manager.

Client Management

•Confidence in client relationships and communication with senior stakeholders

•Own challenges, deliver solutions, seeking advice not escalation unless necessary

•Operational / project management excellence – everything happens on time, to plan

•Use of Click-Up or similar project management tool for task tracking

Marketing strategy & planning

•Brilliant, well-rounded Marketing skillsets, through experience, academia or CIM

•Expert-eye Marketing research, audience segmentation, insights and analysis

•Lead gen performance and brand building skillsets

•Ability to brief partner teams on assets, deliverables, required content etc.

Campaign execution

•Full conversion tracking knowledge, GTM, set-up, testing, QA, troubleshooting

•Google Ads and DV360 – Pmax, Display, Video, PPC etc.

•Meta, LinkedIn, Tik Tok Ads etc.

•SEO and CRM fundamentals

•Broad DSP knowledge (i.e. Trade Desk) and macro DSP (i.e. Adcellerant)

•Budget pacing, optimisation, delivery to plan

Campaign analysis

•Business KPI experience and attribution over vanity metrics

•Reporting and analysis experience, delivery and presentation to clients

Client growth

•Good commercial acumen, spotting client x agency mutual growth opportunities

KPIs for the role

- Annual Marketing strategy created for and activated against each of your clients

- Contribute to a 30% revenue growth YoY by client activation upgrades

- Delivery of outstanding media activations, which match or exceed expectation

- Successful utilisation of Expert Network to delivery against client plans

- Participate in one successful client pitch annually

Key behaviours of Ouma employees

•We are positive, optimistic, open, energetic and ambitious.

•We are kind, welcoming, inclusive; we value and look out for one another.

•Transparency, honesty and openness are our watchwords.

•We have growth mindsets; for the agency, for our clients and for ourselves.

•We learn to win. We practice, we ask for feedback, and we always aim to improve.

•We are tenacious; we never give up.

•We seek to empower people, enabling colleagues and clients to achieve more.

•We ‘lean in’ to challenges that we, our clients and our colleagues are facing.

•We work at pace. We create positive momentum in everything we do.

•We are agile, adaptable and responsible – we deliver, even if the odds are stacked.