International Marketing Executive - #63911

About PureGym

Since our launch in 2009, PureGym has been pioneering the model for high-quality, affordable and flexible fitness. Our mission to inspire healthier nations has led us to become the UK's favourite gym and now an international success story, currently operating across Denmark, Switzerland, the USA, Saudi Arabia and UAE with many more to come!

We are driven by the passionate people of PureGym, who create brilliant environments for our members and the communities we serve. Our unique "Everybody Welcome" approach provides a friendly, warm and welcoming environment for our members and our ambition to double in size over the next few years gives a great opportunity for our teams to grow and accelerate their careers.

Our International Operations team are currently seeking an International Marketing Coordinator to support in running all aspects of International Marketing for both corporate and franchise operations globally. This includes supporting on digital activation and coordinating/ consulting on all other aspects of marketing activation such as Social Media/SMM.

About the Team

The team provide the central services to our existing international businesses, as well as providing business development and growth support for future markets and opportunities.

The Role

The International Marketing Executive will play a pivotal role across all Marketing activities covering the entirety of the international markets that PureGym operate in and including business development territories for new partners. Specific responsibilities of the role include supporting the International Marketing Manager across all of the below activities:

• Planning and optimising paid media campaigns to drive targeted results
• Weekly reporting from platform and Goggle Analytics data. Focusing on core metrics, such as CPAs, spend, and CPMs.
• Social Media content management and activation
• CRM coordination to drive retention, joiners and winbacks, working with the Group CRM function
• Brand: Working with the Group Brand function to ensure that all international assets are on brand but also suitably adapted to the local market and correctly licensed. This includes ensuring a suitable library of assets for franchise partners
• Local Marketing: Coordinating the adaptation of central and core territory local marketing plans to support international markets

The Person

The ideal candidate will have experience across the following capabilities:

• Digital Marketing experience / background including strong knowledge of paid social and PPC
• Has a strong background in content marketing, including proficiency in creating blogs and social media content
• Has a good working knowledge of Google Analytics
• Experience or understanding of CRM systems, with a focus on driving customer engagement and retention.
• CMS experience is desired but not essential
• Experience across other marketing aspects such as local marketing would also be beneficial

Further to the above, the candidate will demonstrate the following behaviours:

• Positivity, energy and enthusiasm
• A strong desire to learn by taking on new responsibilities and accountabilities that you haven't directly managed previously
• A strong desire to take ownership of workstreams yourself
• Results / KPI driven
• Excellent communication skills: Both written and verbal

Lastly, it is essential that the candidate embodies the PureGym values which are listed at the bottom by role modelling these at all times

The Benefits

We believe we are the best at what we do and attract the best talent in the market. Our benefits go beyond the core benefits outlined below and give the successful candidate an opportunity to grow and build a truly rewarding career.

• Gym Membership +1
• Flexible Working
• 25 Days Annual Leave + Bank Holidays + 1 Personal Day
• Holiday buying scheme
• Private Medical Insurance
• Company pension contribution
• Life Assurance

Our Values

• Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be.
• Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness.
• Focus on the detail. Care about the little things. Have determination and resilience to get the job done.
• Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission to inspire a healthier nation!