Digital Content Specialist - #192700

You will be responsible for the delivery of E.ON EIS content across our digital channels. This role involves implementing digital content strategies across multiple platforms to engage our target audiences effectively, enhance the customer experience, and drive business growth. Your work will play a key role in strengthening EIS digital presence and supporting our strategic objectives.

The Digital Content Specialist is required to work as part of the Go to Market team and support the E.ON EIS (Energy Infrastructure Solutions) business with the authority to influence and define how digital content is delivered and managed across E.ON EIS digital channels.

• Responsible for the creation of compelling website content and digital experiences that bring EIS to life and deliver the desired outcomes for our business.
• Take ownership and lead the end-to-end approach and delivery of content initiatives through initiation, research, use of insights, creation and review.
• Collaboration across the Go-To Market Team and wider E.ON EIS stakeholders to understand objectives and shape appropriate integrated content solutions.
• Ownership of the creation and delivery of campaign-led content, ensuring consistency of messaging and creative execution across customer touchpoints.
• Ownership of ensuring all digital content meets website creative and technical standards - brand guidelines, usability, accessibility and application of AEM Foundation component architecture.
• Responsible for ensuring the technical accuracy and regulatory compliance is met for all content deliveries through appropriate review and approval controls (RACI).
• Be responsible for measuring and communicating the performance of your content deliveries, using structured metrics and KPI’s.
• To be an ambassador for our brand and the application of content best practices across our digital channels.
• Responsible for ensuring digital content is structured and optimised for customer search visibility across search engines (SEO / AIO) and AI platforms (GEO), using appropriate techniques to balance keyword visibility, AI discoverability and editorial integrity.
• Operate and lead content creation within an ‘always-on’ way of working, demonstrating an ability to self-initiate, test and learn and explore new opportunities that add customer and commercial value.
• Where applicable, you will be required to work with and manage deliverables from our agency partners and 3rd parties.
• You will work alongside Digital Technology and be part of agile product teams to deliver functional content solutions where required.

• Strong experience using Content Management Systems, ideally Adobe Experience Manager (AEM).
• Good understanding of digital analytics tools such as Google Analytics and ContentSquare.
• Experience using SEO and GEO platforms, including Conductor and AHREFS.
• Creative, proactive, and solutions-focused approach to content development.
• Strong stakeholder engagement and collaborative working skills.
• Excellent written and verbal communication skills.
• High attention to detail and strong organisational abilities.
• Ability to translate strategic objectives into effective content solutions.
• Flexible and delivery-focused, with the ability to manage competing priorities and deadlines.
• Experience across digital marketing, content, communications, analytics, and campaign delivery.

You will support the delivery of E.ON EIS digital content across multiple channels, helping to increase engagement, enhance customer experience, and contribute to business growth. Working within the Go-to-Market team, you will play a key role in shaping how content is planned, created, managed, and delivered across E.ON EIS digital platforms.

Key Responsibilities

• Create engaging website content and digital experiences that support business objectives.
• Lead content initiatives from research and planning through to creation, review, and delivery.
• Work collaboratively across the Go-to-Market teams and stakeholders to develop integrated content solutions.
• Coordinate the delivery of campaign content, ensuring consistent messaging and creative execution across customer touchpoints.
• Ensure all content aligns with brand, usability, accessibility, and technical standards, including AEM component architecture.
• Support content governance processes to maintain accuracy, compliance, and quality.
• Measure and communicate content performance using structured metrics, analytics, and KPIs.
• Promote content best practices and brand standards across digital channels.
• Optimise content for visibility and discoverability across search engines, AI platforms, and emerging technologies (SEO, GEO, AIO).