Data Analyst - #195901
Haystack
Date: 2 days ago
City: London
Contract type: Full time
Remote
We're hiring on behalf of a Haystack partner!
The Role
The Role
- Be the senior technical owner for media measurement standards, building and embedding a unified framework across ATL, digital, testing, econometrics, and campaign reporting.
- Define KPIs, methodology principles, evidential standards, and confidence thresholds for media performance assessment.
- Design and deliver robust strategic geo-tests and other incrementality experiments to provide credible evidence for growth.
- Lead the technical design of tests from feasibility and market selection to evaluation and recommendation.
- Integrate measurement approaches into a practical framework for investment decision-making.
- Build and develop market-leading measurement capability, leading a team of technical specialists.
- Deep expertise in experimental design, causal measurement, and statistical analysis, with experience in large-scale media tests, including geo-testing or matched market experiments.
- Strong understanding of media measurement across ATL and digital, including econometrics, testing, and attribution.
- Proven experience developing measurement frameworks, standards, or methodologies.
- Strong technical capability, including managing complex SQL queries and using Python (or equivalent) for data analysis.
- Ability to translate complex measurement outputs into clear, commercially actionable recommendations.
- Experience leading and developing analysts or technical specialists.
- Free Sky TV including Sky Sports and Sky Cinema
- Pension package with up to 9% employer contribution
- Private healthcare with mental health support
- Hybrid working model (3 days in the office per week)
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