App Acquisition Specialist - #148249

Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.

Join our Digital Growth team and help shape the future of wellness retail. We're looking for an App Acquisition Specialist to lead data-driven app install and re-engagement campaigns that attract new users and keep them engaged. This is a fantastic opportunity to make a direct impact on our customer acquisition strategy while working with cutting-edge tools and a collaborative team.

Key Responsibilities

• Plan, launch, and optimise app install and re-engagement campaigns across channels such as ASA, Google UAC, and Meta.
• Collaborate with internal teams and partners to ensure correct campaign tracking via MMPs like AppsFlyer.
• Monitor and report on key KPIs including CPI, ROAS, and retention to guide future media spend.
• Manage creative testing and A/B experiments to improve campaign performance.
• Drive efficiencies through campaign budgeting, PO tracking, and invoice support.
• Provide actionable insights to performance and product teams to enhance user experience and engagement.
• Stay up to date with app ecosystem changes, including SKAdNetwork and attribution models.
  
  

Location:

This role is based in Nuneaton, and may be occasionally required to travel to our London Hub or to any other location of H&B. We support flexibility and productivity of our employees by hybrid working arrangements with minimum 2 days presence in the office.

Key Requirements

• Proven experience running and optimising app campaigns across ASA, UAC, and Meta platforms.
• Strong understanding of mobile marketing and measurement tools (AppsFlyer, GA4).
• Analytical mindset and comfort with performance data and experimentation.
• A proactive, collaborative approach with excellent communication skills.
  
  

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Pension company contribution
• Exclusive benefits, free advice and savings from a range of retailers and providers
• And many more!
  
  

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).