Vice President Group Marketing - #147754

Responsibilities:

The VP Group Marketing is responsible for:

• Driving and overseeing the production of valuable and engaging content for the Norican, and LoB websites, attracting relevant target groups, to generate quality leads

• Developing strategies and tactics to boost Norican’s reputation and drive qualified traffic to the Norican web site

• Establish and maintain open and recurring communications lines with LoB & regional senior leadership

• Anchoring and facilitating global marketing internal communication & best practice sharing

• Lead the adoption of digital tools within the global marketing team (CRM, CMS, SEO, PPC)

• Managing the Group marketing budget, creating an overview of regional & Line of Business marketing budgets in order to ensure optimal use of Norican marketing resources

• Ensuring that all marketing materials, campaigns & exhibitions are in line with Norican & power brand identity

• Supporting the global Marketing organization in deploying successful marketing campaigns from ideation to execution

• As part of Norican Marketing leadership participating in developing & executing Group marketing strategy including supporting Norican corporate functions

• Recruit and manage corporate marketing suppliers

• Recruit, manage & develop direct reports and support in global marketing

Specific tasks:

• Global marketing strategy development, in close cooperation with Brands & regions

• Own & facilitate global marketing calls and communications

• Management progress review including Marketing metrics, web site reports, budgets, etc.

• Tracking and analyzing the performance of local, regional & global campaigns

• Marketing team competency mapping & development

• Website management, review customer journeys & update content and functionality accordingly. • Facilitate Norican annual marketing budget process

Personal Characteristics:

• Strategic thinking translating into tactical initiatives

• Creativity and ability to challenge and effectively change current practices and ways of operational thinking

• A team builder with an action-oriented and collaborative attitude, who can also act firmly and raise appropriate issues

• Global mind set and X-cultural understanding

• Confidence to build valuable stakeholder relationships

• Resilient & diplomatic with personal authority

• Ability to take ownership and initiative to deliver continuous improvement

Professional experience & background:

• BSc/MSc degree in Marketing or related field combined with a senior marketing leadership track record of minimum 5 years is desired

• Extensive experience with brand management in an b-t-b technical complex environment, identifying target audiences and creating processes for efficient use of Marketing resources

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Proven ability to build, lead, and integrate effective and lasting marketing management programs within a B2B setting

• Experience with international activities, either from working abroad or from an organization/company with a strong international focus

• Experience with Marketing Strategy development in a business-oriented context and implementation with a clear commercial focus

• Fluent in written & verbal English

Based in Altrincham, Manchester.

Regular global travel will be required