Senior Research Manager - #192165
McCann Worldgroup Deutschland GmbH
Job Description
From the simplest idea to the most complex strategy, creativity is the only way to prosper in an increasingly competitive world. It differentiates, entertains and persuades. And it helps our clients’ brands and businesses play a meaningful role in people's lives.
Creativity, in the form of ideas, stories and messages, has the power to capture people's imaginations and move them to change their views, make choices and take action. And when integrated into people's journeys through life, creative ideas connect, get shared and inspire action.
That's why creativity is at the heart of our business strategy. Done well, it gets results. Every time.
The Culture
Having parked in your free parking space, enjoyed your free breakfast, be ready to start working on some of the biggest brands around.
Just as importantly, you'll work with amazing people and be exposed to everything from content creation to television. You'll be learning all the time too, not just on the job but through our training and development programme keeps your career developing at a sprightly and healthy pace.
Skills & Mindset
- Expert analytical thinker with the ability to interrogate complex datasets, identify meaningful patterns, and uncover commercially relevant insights with confidence and precision
- Highly detail-oriented and methodical, with a strong commitment to data quality, accuracy, and analytical rigour
- A trusted and dependable project lead, capable of independently managing quantitative research programmes from design through to delivery
- Strategic thinker who can connect data and insights to broader business challenges, ensuring recommendations are relevant, actionable and client-focused
- Strong problem-solver who enjoys tackling complex research questions and developing innovative approaches to insight generation
- Excellent communicator, able to translate complex findings into compelling stories, clear recommendations and engaging client presentations
- Confident presenting to and influencing senior stakeholders, both internally and externally
- Strong project management and organisational skills, with the ability to manage multiple priorities, stakeholders and deadlines simultaneously
- Collaborative team player and people leader who can coach, develop and motivate junior team members while maintaining high standards of delivery
- Curious and forward-thinking, with enthusiasm for leveraging AI and emerging technologies to improve research quality, efficiency and impact
- Advanced Microsoft Office skills, particularly PowerPoint and Excel, with the ability to create polished, impactful client-ready deliverables
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Experience
- 4+ years' experience in quantitative market research, with a proven track record of leading end-to-end research projects and delivering commercially impactful insights
- Demonstrated expertise in analysing large and complex datasets, applying robust analytical thinking and uncovering actionable stories with precision and accuracy
- Strong understanding of quantitative research methodologies and statistical techniques, with confidence selecting and applying the most appropriate analytical approaches
- Proven ability to translate data into strategic recommendations and practical business outcomes for clients
- Experience presenting findings and recommendations to senior clients and stakeholders with confidence, credibility and commercial understanding
- A trusted and dependable project lead, capable of managing multiple studies simultaneously while maintaining exceptional quality standards and client satisfaction
- Experience providing quality assurance and analytical oversight, ensuring outputs are robust, accurate and insight-led
- Previous line management experience, with a track record of coaching, mentoring and developing junior researchers while fostering a collaborative, high-performing team environment
- Proficiency in data analysis and visualisation tools such as Q, SPSS, Displayr, Excel, Tableau, Power BI or similar
- Confident integrating AI tools into day-to-day research workflows to enhance efficiency, analytical capability and output quality
- The ideal candidate will have experience completing brand tracking and concept testing studies to support brand and marketing decisions, with the ability to influence senior decision makers in these fields
Why Join Us?
We’re a close-knit, insight-led team that believes in doing thoughtful, purposeful research. You’ll be surrounded by supportive colleagues who are passionate about turning research into real-world impact. You’ll work on a variety of projects spanning qual and quant – from deep audience segmentation to campaign evaluation and customer journey mapping – and have plenty of opportunity to grow, learn, and shape your own development path.
Benefits
In addition to a competitive salary we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.
Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.
If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please.
Our commitment to equal opportunities For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business senseAs a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.
Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.
#LI-CR1
Part of the MW Network
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
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