Senior Paid Media Executive - #191156

Digital Marketing Hybrid / Leeds

The Senior Paid Media Executive will lead the planning, execution and optimisation of Paid Search and Paid Social campaigns for The Casus Group's eCommerce clients, using strong analytical skills, platform expertise and strategic thinking to maximise performance and identify growth opportunities. Working closely with clients and supporting senior team members, they will play an important role in delivering high-quality results within a growing and ambitious digital marketing team.

What You'll Do:

The Casus Group is on the lookout for the next digital marketing superstar!

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Looking to take the next step in your Paid Media career? You’ll learn from some of the best in the industry about all things PPC and Paid Social. ‍

As a Senior Paid Media Executive, you will be responsible for planning, executing, and optimising paid media campaigns across multiple platforms to drive performance and achieve business objectives. You will leverage your expertise in digital advertising, analytics, and campaign management to ensure effective allocation of budgets and maximum ROI. This role requires a mix of creativity, strategic thinking, and data-driven decision-making, as well as the ability to guide and mentor junior team members.

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At The Casus Group we create and market high-quality e-commerce websites for well-known brands - we’re growing at a great pace thanks to our great reputation. We’re looking to scale our digital marketing team and are looking for the next digital marketing expert to help us grow.

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A Senior Paid Media Executive will….

• Independently manage day-to-day client activity across Paid Search and Paid Social platforms and support senior members of the team when required
• Confidently handle client communication
• Demonstrate strong initiative in identifying growth opportunities for client accounts as well as testing opportunities
• Create client reports, forecasts as well as audit existing and new client accounts
• Be creative when looking for solutions to difficult problems
• Be an active, motivated and inspired member of the team
• Maintain a full understanding of company processes, policies, guidelines, and contractual obligations and ensure these are consistently followed
• Be provided opportunities for growth and success within the company

What We're Looking For:

• 2 years’ of experience managing both Google Ads & Meta accounts
• Up-to-date Google Ads Certifications and/or Meta Blueprint Certification
• A good grasp of effective marketing campaign principles and the ability to perform comprehensive analysis of campaign performance
• Energy and enthusiasm with an ability to learn quickly
• Articulate and concise communication skills
• A desire to be a team player
• A proven track record of successful deliveries with deadlines
• Highly organised with strong attention to detail, capable of managing multiple client accounts and delivering high quality work in a fast paced environment
• Excellent communication and interpersonal skills to liaise with clients and internal teams.

Bonus Points:

• eCommerce exposure - knowledge of Shopify & Magento
• Experience with other Paid Social platforms such as TikTok, Snapchat & Pinterest
• Experience with influencer marketing and creator-led campaigns
• Experience with other channels such as Display and/or Marketplace advertising
• Experience with Google Analytics 4 (GA4) and conversion tracking
• Good grasp of Excel/Google Sheets

The Package:

• 22 days holiday + bank holidays
• Extra days holiday for each year worked
• Company pension scheme
• A clear progression plan with regular appraisals and training sessions
• A clear pathway to help build something exciting
• Training and development budget to undertake third party training and certifications
• Flexible working
• Presents on your birthday, christmas, work anniversaries and big life events
• Social events
• Quarterly surprise gift boxes
• Eyecare vouchers
• Employee referral scheme
• Employee wellbeing and culture at the forefront - excellent office environment!

Equal Opportunities

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At Ayko, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of age, disability, gender, race, religious beliefs or sexual orientation.