Regional Marketing Executive - #190815

Vacancy Name

Regional Marketing Executive (UK Wales and SW)- Cardiff

Vacancy No

VN2221

Employment Type

Permanent

Duration

N/A

Location City

Cardiff

Location Country

Company Description

Xeinadin was established in 2019 when a number of leading business advisory and accountancy practices across the UK and Ireland came together to re-imagine the future of accountancy. Our collective mission to provide locally forged, trusted business advice to SMEs through forward-thinking, close-knit relationships remains pivotal to our growth. It's our people who drive our business forward, and we offer them future-focused career opportunities whilst supporting individual specialisms. Our regional offices of over 3000 colleagues operate collaboratively, combining collective expertise to maximise potential

Description

We’re looking for a commercially minded Regional Marketing Executive to support the delivery of marketing activity across our Wales and South West region.

This role sits within a team of regional marketing leads and will work closely with colleagues across operations, business development, and central marketing.

You’ll play a key role in:

Delivering local marketing campaigns and activity
Supporting client growth through effective marketing
Bringing to life our service line expertise (Audit, Tax, Advisory) within the region

This is an ideal opportunity for someone looking to step into a broader, stakeholder-facing role with increasing ownership and visibility

Key Responsibilities

Regional Marketing Delivery:

Support the execution of regional marketing plans aligned to growth priorities

Coordinate local campaigns, events, and initiatives to increase brand visibility and client engagement

Develop marketing collateral tailored to local markets and sectors

Ensure consistent and effective use of brand across all regional activity

Stakeholder Engagement:

Partner with office leads and fee earners to identify marketing opportunities

Act as a key point of contact for marketing support within the region

Manage and prioritise marketing requests, ensuring timely and high-quality delivery

Work collaboratively with central marketing teams (digital, PR, design, CRM)

Service Line Focus:

Support the promotion of core service lines (Audit, Tax, Accounts, Advisory) across the region

Help identify opportunities to cross-sell and upsell services to existing clients

Work with service line leads to align campaigns with commercial priorities

Develop content and materials that position the firm as a trusted advisor

Business Development & Bids:

Assist in the preparation of high-quality pitch and tender documents

Support local business development team and partners with targeted marketing campaigns

Contribute to improving win rates through strong, consistent messaging

Campaigns, Content & Channels:

Coordinate local email marketing campaigns and maintain CRM data quality

Support the delivery of PR and local communications activity

Create and adapt content for social media, events, and campaigns

Measure and report on campaign performance where required

Events & Local Profile:

Support the planning and delivery of events, webinars, and networking activity

Ensure the firm maintains a strong presence in local markets and sectors

Key Requirements

2–4 years’ experience in a B2B or professional services marketing role

Experience working in or alongside accountancy or professional services (Audit / Tax / Advisory)

Strong stakeholder management and communication skills

Experience supporting marketing campaigns and events

Comfortable working across multiple projects and priorities

Additional Requirements

Experience supporting tenders / pitches

Knowledge of CRM systems and email marketing tools

Experience collaborating with service line or sector teams

Proactive and organised, with strong attention to detail

Commercially aware and interested in how marketing contributes to growth

A team player who enjoys working with a range of stakeholders

Keen to develop and progress within a regional marketing structure

Model

Office Based

Salary

Competitive

Benefits

Benefits

Company Pension Scheme

25 days of annual leave + bank holidays

Additional annual leave days from certain levels of seniority

Ability to buy up to 5 days of annual leave to reach a maximum of 30 days per annum

Business closure over Christmas*

Life Assurance x4 annual salary

Enhanced family leave policies

Enhanced Company Sick Pay

Employee Assistance Programme – 24/7 support, free and confidential

Corporate Discounts Platform

Flexible Benefits platform with ability to opt-in to various insurances (level of seniority dependent & self-funded at corporate rates) such as:

Critical Illness Cover

Cash plan

Cycle to work

Eye care

Dental

subject to exceptions and business needs