Prisma Cloud EMEAL Campaign Marketing Manager - #65562

Our Mission

At Palo Alto Networks everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Disruption is at the core of our technology and on our way of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We’re changing the nature of work from benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.

Your Career:

In this role within the Prisma Cloud EMEAL Marketing team, you will be responsible for creating the EMEAL campaign strategy and plan, orchestrating with the global and EMEAL teams, identifying the marketing mix, leading the development of all the campaigns components, and supporting programs that will generate pipeline to capture, nurture and close new business and expand opportunities within existing accounts. 

We are looking for an experienced, results-driven, flexible and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. B2B, cloud, security, and services campaign experience a bonus.

Your Impact:

• Define the marketing campaign and program mix, content plan, EMEAL campaign calendar, and required resources to execute campaigns.

• Build and execute campaigns, programs, events and activities based on plan. Develop content to fill gaps, purchase/plan/execute webinars, emails, nurture, web, chat, etc. from concept to creative to execution.

• Coordinate with Global Marketing and Field Marketing in EMEAL to deliver on an integrated demand plan that includes both EMEAL broad and locally executed programs to new and existing customers.

• Main point of contact and collaboration with cross-functional stakeholders in marketing campaign cycle planning, business planning, marketing operations, creative development, launch management, data analytics, and other shared services for campaigns, programs and projects.

• Work directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals.

• Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing activities and optimize campaign efforts accordingly.

• Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign/program is targeting.

• Iterate and refine messages for specific audiences and based on results. Work with the creative services team or outside agencies to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.

• Incorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, nurtures, editorial and creation of inbound web experiences.

• Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals.

• Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches.

• Outstanding verbal + written communication skills and ability to present and discuss with senior audiences. Regularly update key stakeholders on campaign plans, program deliverables, activities and schedules.

Your Experience:

• 10+ years of demand gen campaign experience and/or marketing program, event and project management experience with ability to travel internationally.

• High energy self-starter, proactive, entrepreneurial drive, with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy, tactics and getting down in the weeds, hands-on, to get the job done.

• Experience building and executing integrated marketing campaigns, programs, events and activities for a B2B technology company. Cloud Security, DevSecOps, application security, networking, endpoint, or enterprise infrastructure a HUGE plus.

• Candidates must have a successful track record of end to end execution of campaigns, programs, projects, events and activities with cross-functional virtual teams.

• Strong campaign, program, project and event management expertise, problem-solving, analytical, written/verbal communication (framing, storytelling), teamwork, and interpersonal skills with leaders.

• Experience with digital strategy including, ad-tech, webinars, landing pages, nurture and event management (organizing own and third party events). Including ability to create and activate promotional content – eDMs/DMs, landing pages, ads, social media posts, etc., and provide strategic direction and guidance on the content mix.

• Extensive hands-on experience with marketing automation and program collaboration tools and systems: e.g. SFDC, Marketo, Splash, Knak, WorkFront, GSuite, PathFactory, Demandbase, Drift etc.

• Bachelor degree required. Master’s degree is a plus.

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Your hands will be in industry-leading content created in the face of rapidly growing threats, cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.  

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. To learn more about our dedication to inclusion and innovation, visit our Life at Palo Alto Networks page and our diversity website.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

Additionally, we are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at [email protected].