Marketing, PR & Brand Strategy - Volunteer - #188594

We are seeking an experienced and hands-on marketing, media, and PR professional to help Score a Bed build our brand, grow our audience and strengthen partnerships with accommodation providers. You’ll be supporting our mission of giving those without a bed a good night’s sleep. Can you help?

What difference will you make?

Your work will help Score a Bed become a more visible, credible and influential voice on sleep quality and bed poverty, grab attention of media outlets, and lead to valuable partnerships that help us achieve our mission.

By growing our audience and strengthening our brand, you will help us collect better insights, build stronger partnerships with accommodation providers, and support fundraising activity. This, in turn, increases our ability to fund beds and improve sleep for adults and children living in bed poverty and homelessness.

What are we looking for?

• Experience in marketing, media, PR, brand or communications, and an interest in using those skills for good
• A strong network of journalists and media connections, who you can introduce to Score a Bed, and place wide-reaching earned media pieces
• Comfortable contributing to marketing and communications strategies that help grow awareness and engagement
• Experience creating or supporting campaigns, content, social media or media activity
• An eye for brand, messaging or visual design, with graphic design or creative skills being a bonus rather than a requirement
• Able to think about how we go to market and communicate clearly with different audiences
• Enjoys working collaboratively and sharing ideas, including working closely with our volunteer fundraiser
• Any experience supporting fundraising campaigns, donations or charity-led marketing is a big plus
• Creative, curious and proactive, with a genuine interest in improving sleep quality and helping lift adults and children out of poverty
  
  

Remote

What will you be doing?

We are looking for a strategic and creative marketing professional to help shape Score a Bed’s go-to-market approach.

Score a Bed collects insights from travellers on bed comfort and quality and works with accommodation providers to improve sleep standards. This activity also supports our charitable mission tackling bed poverty. To grow our impact, we need to increase brand awareness, media presence and engagement.

In this role, you will work closely with the Founder and team to develop and deliver a marketing and communications strategy. This will include strengthening our brand and visual identity, growing our media and social media presence, increasing followers, and designing campaigns that encourage travellers to share bed reviews and insights.

You will also support outreach to hotels, BnBs and other accommodation providers, helping clearly communicate the value of feedback and partnership. Working alongside our volunteer fundraiser, you will help align marketing activity with fundraising campaigns, events and partnership opportunities. Experience of fundraising, donation-led campaigns or working with charities would be also be brilliant!