Head of Marketing f'real - #147962

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s—Infinite Possibilities. One Family.

PURPOSE STATEMENT

• Accountable for the management and implementation of the f’real brand and communications strategy across the UK & EU and building the go to market strategy to build brand profile, cup velocity and future country launches.
  
  

Key Accountabilities/Outcomes

Accountabilities

• Understanding and ensuring compliance to the global brand strategy
• Managing all aspects of the brand across UK/EU
• Creating and implementing an UK/EU brand strategy and plan
• Creating and implementing an UK/EU communications strategy and plan
• Creation and implementation of cup velocity programmes to drive maximum cup sales
• Being the overall owner of the insight and data from the blenders that takes insight to action to drive performance
• Working with the WHQ to create a predictive system to assess store success
• All sales and marketing materials
• Management of the marketing budget
• Building an external event program to drive brand identity and relvance
• Commissioning all research research
  
  

Responsibilities

• Creating an EU brand and communications strategy and plan
• Full implementation of the UK/EU marketing plans including PR and brand
• Creating and implementing launch plans for strategic customers
• Seek out new marketing opportunities
• Creating and completing market research projects to support EPD & NPD
• Management of new product launches – promotions, social, instore activation, POS
• Consumer events plan and implementation
• Management of agencies – graphics, PR and social + international
• Social media plan
• Cup velocity programmes
• Competitor analysis
• Machine screen marketing programmes
• Help to create a consumer/customer-centric culture
• Any other activities the business requires
  
  

Knowledge/Skills/Experience

Critical

• Suitable degree qualification
• Minimum of 5 years experience in commercial marketing within FMCG
• Experience of managing brand activity through the line
• Strong understanding strategy development and implmentation
  
  

Desirable

• Marketing technology, marketing analytics and dash boarding
• Understanding of capital intensive go to market models
  
  

Rich Products Corporation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.