Freelance CRM & Email Designer (Project-Based) - #186080

Lucy & Yak


Date: 3 weeks ago
City: Brighton
Contract type: Full time
We are looking for a data-driven Freelance CRM Designer to partner with our CRM Manager on a project basis. Your primary focus will be auditing, refreshing, and building out high-performing email flows that drive engagement and conversion.

The Project Scope

  • Flow Optimization: Designing end-to-end automated email sequences (Welcome series, Win-back, Abandoned Cart, etc.).
  • Template Systems: Building modular, "drag-and-drop" style templates that are aesthetically beautiful but technically robust.
  • Conversion Focus: Using design hierarchy to drive CTAs and improve Click-Through Rates (CTR).
  • Mobile-First Design: Ensuring every asset is perfectly optimised for dark mode and mobile responsiveness.

The Ideal Profile

  • CRM Specialist: You don’t just "do emails", you understand user journeys and how design influences behavior.
  • Tech-Savvy: Deep experience with Klaviyo. You should understand what can and cannot be done with HTML/CSS in an inbox environment.
  • Strategic Thinker: You’re comfortable collaborating with the CRM Manager on A/B testing layouts (e.g., testing "image-heavy" vs. "text-led" designs).
  • Toolbox: Mastery of Figma (preferred for collaboration) or Adobe Creative Suite. Knowledge of animated GIFs or "faux-video" elements to increase engagement.

Logistics

  • Setup: Project-based (fixed-term or per-milestone).
  • Location: Remote friendly, though open to Brighton office visits for initial strategy sessions.
  • Reporting to: CRM Manager / Creative Lead.
  • Start date: Immediate.

To Apply

Please apply with your portfolio, day rate and a case study of building out email flows. Please also share results of how your past work has improved overall email performance.

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