Digital Web Manager - #193779

Location: Hybrid - 3 days Wilmslow, 2 days from home

Salary: Competitive

Citation Group is a collective of businesses dedicated to supporting small and medium-sized enterprises across a range of essential services. We know that running a business means juggling a lot, from keeping customers happy and staying compliant, to building strong teams and growing sustainably. Our mission is to ease these pressures by providing expertise, guidance, and solutions that enable business leaders to focus on strategic success. From HR and Health & Safety to Cybersecurity, E-Learning, and ISO compliance, we’ve got you covered.

Citation has achieved strong growth through a combination of organic expansion and strategic acquisitions, continually broadening our expertise, services, and reach to create a one-stop shop that supports businesses across the UK, Canada and Australia.

The role

We’re looking for an ambitious Digital Web Manager to optimise the digital experience across our market-leading brands.

Our websites are key commercial assets, driving leads, engaging customers and supporting the full customer journey. You’ll own website performance, improve conversion and ensure every digital touchpoint reflects our brands.

Working across SEO, AEO, CRO, CRM, Content and Technology, you’ll deliver continuous improvements, manage development partners and keep our websites fast, effective and future-ready.

You'll play a key role in balancing commercial priorities with customer experience helping to drive lead generation while ensuring every website consistently reflects the quality of our brands.

What You'll Be Responsible For

Website Performance

Own the performance of our websites across multiple brands.

You'll be responsible for:

• Website health and performance
• Lead generation performance
• User experience
• Customer journeys
• Website quality and consistency
• Technical improvements
• Continuous optimisation
  
  

You'll ensure every website is treated as a living product that is continually improving.

Website Development

Own the website development roadmap.

Working with internal stakeholders and external agencies you'll:

• Prioritise development work
• Translate business requirements into clear briefs
• Manage delivery from external development partners
• Ensure projects are delivered on time and to a high standard
• Balance quick wins with longer-term improvements
  
  

Conversion Rate Optimisation

Work alongside the CRO and SEO teams to continually improve website performance.

You'll:

• Identify opportunities to improve conversion
• Support testing programmes
• Analyse customer behaviour
• Recommend UX improvements
• Improve customer journeys
• Monitor landing page performance
• Ensure learnings are implemented across brands
  
  

Website Content & Brand Experience

Own the quality and consistency of our digital experience.

You'll ensure:

• Websites accurately represent each brand
• Content is well structured and easy to navigate
• Messaging is consistent
• Brand guidelines are reflected online
• Content is published accurately and efficiently
  
  

Working closely with Brand and Content teams, you'll help ensure our websites are both commercially effective and on-brand.

SEO & AI Search

Partner closely with the SEO and AEO teams to ensure our websites are technically optimised.

You'll support delivery of:

• Technical SEO improvements
• Internal linking
• Site structure
• Page performance
• Schema implementation
• AI Search readiness
• Content publishing best practice
  
  

Analytics & Insight

Use data to drive continuous improvement.

You'll monitor:

• Website traffic
• User behaviour
• Conversion performance
• Page engagement
• Technical performance
• Customer journeys
  
  

You'll turn insight into actions that improve website performance and commercial outcomes.

Stakeholder & Agency Management

Build strong relationships across Marketing, Technology and the wider business.

You'll:

• Manage external development agencies
• Coordinate multiple website projects
• Prioritise competing requests
• Communicate progress clearly
• Ensure work delivers measurable value
  
  

About You

You'll be someone who enjoys improving digital experiences and using data to make websites perform better.

You're organised, commercially minded and equally comfortable discussing customer journeys with marketers as you are briefing technical work to developers.

You'll bring:

• Experience managing websites within a B2B, multi-site or enterprise environment.
• Strong CMS experience (WordPress preferred).
• Good understanding of website UX and customer journeys.
• Experience working with web analytics (GA4, Looker Studio or similar).
• Knowledge of CRO principles and website optimisation.
• Familiarity with SEO best practices and technical website improvements.
• Experience managing agencies or development partners.
• Strong project management and stakeholder management skills.
• A passion for building exceptional digital experiences.
  
  

Here’s a taste of the perks we roll out for our extraordinary team members:

25 Days of Holiday + 8 Bank Holidays : We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cozy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.

Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.

Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.

Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.

Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.