Digital Marketing Innovation Manager - #149298

UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit Description

Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions:

•   UCAS Media education and industry Sales
•   Education and Industry Marketing
•   Digital Marketing Operations
•   Events
•   Partnerships
•   Apprenticeships
•   Public Affairs, Press and Communications
•   Insights
  
  

The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on ucas.com, our social media feeds across various channels, email, live events and webinars.

For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.

About The Role Contractual Hours

35.00

About The Role

The Marketing Campaigns and Innovation Manager will lead strategic marketing projects and introduce innovative strategies to enhance the charity's adoption of new technologies.

The successful candidate will collaborate across the charity and media teams to ensure effective campaign integration of new technologies, maximising visibility, adoption, and engagement to enable the charity to deliver effective, impactful campaigns.

Reporting to the IAG Director, they will work closely with charity marketing and product teams, and maintain strong relationships with stakeholders across the business to keep them updated on marketing innovations and strategies.

The role involves identifying and implementing new technologies to enhance marketing and communications delivery, staying abreast of market trends, and communicating effectively with a broader range of colleagues to ensure alignment and support for marketing initiatives.

Key Accountabilities

• Strategic Project Leadership
• Collaboration & engagement
• Technology Integration
• Reporting
  
  

You can find the full job description in the attached role profile below.

Skills, Qualifications, And Experience

• Demonstrate a track record of developing campaigns for a wide range of channels.
• Ability to innovate and introduce new marketing strategies and technologies.
• Knowledge on current with marketing trends and technologies.
• Ability to analyse market data to inform innovative marketing decisions.
• Understanding of behaviour change campaigns.
• Excellent communication skills, both written and interpersonal.
• Skilled at developing content for written and visual channels, including social media content.
• Highly creative and excellent at problem-solving.
• Experience in leading innovations, supporting and upskilling colleagues through insightful conversations and mentorship.
• Experience of working with CRM to ensure personalised campaigns
• Significant experience of communications, marketing, and stakeholder management.
• Experience of managing multiple, complex campaigns.
• Experience of working in a fast moving environment.
• Experience of liaising with internal and external suppliers and customers on a regular basis.
  
  

Package

Salary - up to £55,000

• 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays!)
• Flexibility – UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy
• A generous pension scheme
• Hundreds of high street discounts and offers with Perkbox
• Internal training and development
• Subsidised gym and café
• Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme
• Dedicated volunteer employee networks promoting wellbeing, awareness and inclusion
  
  

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don't necessarily meet every single point on the job description, please still apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via [email protected] and one of us will be in touch.