Digital Experience Executive - #189670

Sunderland AFC


Date: 1 day ago
City: Sunderland
Contract type: Full time
About the Communications, Digital & Marketing Team:

We are an award-winning team of storytellers and digital architects within the Brand and Product Marketing department, dedicated to bringing our club’s vision to life. Our mission is to connect with fans, promote our products and initiatives, and amplify the voice of our community through innovative strategies and compelling content.

Leveraging our creativity, we utilize digital platforms such as social media, email campaigns, and our user-friendly website to keep our members informed, engaged, and excited about our offerings. Whether it's live updates during a match, behind-the-scenes insights into our products and services, or celebrating member achievements, we aim to create meaningful interactions that deepen connections and enhance the fan experience.

The Opportunity:

We are seeking an experienced and dynamic Digital Experience Executive to join our award-winning team. In this pivotal role, you will be responsible for managing safc.com and enhancing the overall digital fan experience. Working across the organisation, you will ensure that our website’s performance, customer journeys, and on-site experience support each department's objectives and key calendar events.

Your primary focus will be on optimising the on-site experience by designing intuitive user journeys, improving content presentation, and enhancing site performance. You will work closely with our external web agency on CX and UX initiatives, coordinate with our retail partner to deliver a seamless shopping experience, and support the development and deployment of the SAFC membership app alongside our app platform partner.

In addition, you will oversee our fan-facing help platform, used by multiple internal teams, and contribute to the development of future digital products for the club. A key part of the role involves analysing website and app performance data, providing insights and actionable recommendations to internal teams to ensure we make the most of our digital channels.

If you are passionate about delivering innovative digital experiences and want to be part of a forward-thinking, award-winning club, we would love to hear from you.

What We Ask For:

You have at least 1 year of experience in digital product management, website management, or digital experience roles, ideally within sport, retail, media, or a consumer brand. You’re confident managing a customer-facing website daily, with a strong focus on enhancing customer experience (CX), streamlining journeys, and boosting on-site performance. You’re skilled at working with internal teams and external agencies, translating their requirements into engaging, seamless online experiences.

You’re technically proficient, comfortable discussing CMS platforms, APIs, analytics, and front-end behaviours with developers and IT colleagues. Your solid understanding of UX and CX principles has led to measurable improvements, and you’re adept at using tools like GA4 to gather insights and recommend practical optimisations. Highly organised and a clear communicator, you can manage multiple priorities effectively and work collaboratively across teams.

You will be required to obtain an Enhanced DBS through SAFC.

Location and eligibility: This is a full-time, on-site role based at the Stadium of Light. Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship for this position.

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