Communications & Implementation Executive - #151172

Communications and Implementation Executive

Function: On Trade

Location: Edinburgh (St Andrew Square ) - a mix of office & home working

Salary: £32,000-39,000 base depending on experience, plus full benefits listed below.

Contract: Permanent

Closing date: Monday 21st July – please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future. There’s so much more to HEINEKEN than meets the eye, and right now, we’re looking for a Communications and Implementation Executive to join our On Trade team.

About the role

Are you a strategic communicator with a knack for storytelling, planning and making digital tools work harder? As the Communications & Implementation Executive you’ll shape and lead internal communications across our On Trade business—bringing clarity to strategy, energy to engagement, and impact to our tools and channels.

This is a highly visible role that blends content creation, channel management, commercial planning, and platform ownership. You’ll act as the comms go-to for the On Trade team—creating compelling comms, enabling our sales force with the right tools, and supporting senior leaders in landing key messages that matter.

What you’ll be doing

• You’ll lead and deliver a connected and commercial internal communications plan for the On Trade, keeping our people engaged, aligned and inspired. You’ll also act as the owner of key platforms and tools to support effective delivery.
• Design and deliver a 12-month rolling internal comms plan, aligned with business strategy and commercial priorities
• Coordinate our “Commercial Planning” cycle—ensuring content is highly engaging, approved by leaders, and communicated on time.
• Lead and manage “The Fount”, our On Trade comms platform—owning content, setting tone, and acting as the gatekeeper for key messages
• Introduce and embed best practice in messaging and formats—ensuring we reach the right people in the right way
• Track and evaluate the effectiveness of communications through regular feedback, surveys, and performance data
• Lead on sales enablement tools such as Showpad and SFA—managing administration, content relevance, and adoption
• Work cross-functionally with internal comms colleagues across the business to maintain alignment and share insight

What you’ll need to navigate:

This role requires resilience, judgement, and a continuous improvement mindset. You’ll be influencing at all levels and ensuring our communications land with impact.

• Balancing multiple communication formats to suit different audiences and channels—continuously testing what works
• Confidently pushing back or reshaping communications that don’t align with the wider strategy
• Monitoring sales tool usage and identifying opportunities to improve adoption—sharing insights with managers to support team coaching

Who we’re looking for

You’re experienced in internal communications and able to bring strategy to life through well-crafted messaging, strong planning, and the smart use of tools.

• Proven track record in internal communications, ideally in fast-paced or commercial settings
• Strong writing, editing and content development skills across multiple channels
• Proficient in video creation
• Confident stakeholder manager—you know when to challenge and how to influence
• Technically competent with tools such as Showpad, SharePoint Modern, and email comms systems
• Experience in delivering change communications, leading events, and supporting engagement through data-driven insights
• Understanding of sales enablement tools and how they support the sales force is an advantage

We embrace learning and growth, and we anticipate there is scope to develop in this role. You’re also likely to bring experiences to this role that are not listed above – as long as you have a thirst for learning and development, not every box needs to be ticked when it comes to skillsets.

As this role is office based, please note we currently operate a hybrid working framework which allows us to capture the benefits of both working in the office and at home. For full time roles, we work a minimum of 3 days in the office, a Tuesday and Thursday are for all, with the third day being defined by the colleague.

Our benefits and rewards

• Annual bonus
• Company-funded Private Medical Healthcare
• Double-matched pension (up to 10%)
• 35 days holiday (holiday trading available)
• Retail discounts
• A monthly case of our delicious ciders and beers (low and no alcohol options available)
• Unique learning and development opportunities

…And much more! Check out our Why Join Us page if you’d like more information.

You’ll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we’re continuing to give people a voice.

The application

If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at [email protected].

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are

We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There’s no better place to untap your future. Join us, and brew a better career.