Area Sales Manager – Birmingham | CCTV, Access Control, Intruder (Security Distribution) - #191043

Job Description

ADI Global Distribution is the leading global wholesale distributor of electronic security, AV and low‑voltage products. For over 25 years, ADI has supported installers, integrators and trade professionals with industry‑leading solutions and exceptional service. With 200+ locations across 17 countries, ADI continues to expand its footprint, scale and reputation within the security and low‑voltage distribution market.

We are now seeking a high‑performing Area Sales Manager – Birmingham | CCTV, Access Control, Intruder (Security Distribution) to retain, grow and win B2B trade customers across Birmingham and the wider Midlands region, supporting key territories including West Midlands, and surrounding central UK installer markets.

This opportunity suits an experienced Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, ideally from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or related industries.

Job Duties

Customer Relationship Management

• Manage, retain and grow revenue across a defined field sales territory covering Poole and Dorset.
• Build strong, long‑term relationships with security installers, systems integrators, electrical contractors and trade partners.
• Act as the trusted advisor and primary point of contact for assigned customer accounts.
• Maintain regular face‑to‑face customer visits to drive satisfaction, loyalty and account growth.
  
  

New Business Development

• Identify, prospect and onboard new B2B customers across the South Coast territory.
• Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
• Increase share of wallet within existing accounts through consultative, solution‑focused selling.
• Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.
  
  

Sales Execution & Campaign Management

• Plan, lead and execute supplier‑led and branch‑supported sales campaigns.
• Convert campaign activity into qualified pipeline and measurable revenue growth.
• Maintain accurate opportunity tracking, forecasts and reporting via CRM.
• Deliver consistent performance against sales targets, KPIs and growth plans.
  
  

Events & Market Engagement

• Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events across the South Coast.
• Deliver product demonstrations and technical presentations to customers and prospective partners.
• Represent ADI as a trusted local expert in security, AV and low‑voltage technologies.
  
  

Product & Market Knowledge

• Develop in‑depth knowledge of ADI and Resideo product portfolios, solutions and services.
• Stay informed on market trends, competitor activity and emerging technologies.
• Participate in technical, sales and product training to support professional growth.
• Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).
  
  

YOU MUST HAVE

• Proven experience in field sales, territory management or B2B account management.
• Strong communication, negotiation and relationship‑building skills.
• A proactive, well‑organised approach with the ability to manage your territory autonomously.
• Confidence working in a target‑driven, customer‑facing environment.
• Full UK driving licence and flexibility to travel across Dorset and the South Coast.
  
  

WE VALUE

• Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
• Solid understanding of sales fundamentals, pipeline management and account development.
• Ability to influence customers and internal stakeholders at all levels.
• Strong commercial mindset, including pricing, margin and deal structuring.
• Confident negotiator with strong closing and customer engagement skills.
• Initiative, resilience and a solution‑oriented approach.
  
  

What’s In It For You

• Competitive base salary plus car allowance or company car.
• Attractive commission and market‑leading sales incentive scheme.
• Opportunity to build a long‑term career within a global, industry‑leading organisation.
• Comprehensive product, technical and sales training.
• Supportive, collaborative culture focused on performance, innovation and customer excellence.
  
  

About Us

Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product-solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions.

Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com .

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster , "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

JOB INFO

Job Identification : 18246

Job Category : Outside Sales

Posting Date : 2026-04-10T13:36:39+00:00

Job Schedule : Full time

Locations : Unit 6, Broadgate Business Park, Broadway, Chadderton Oldham, OL9 9XA, GB; Unit 79-80 Gravelly Indstr.Park,Tyburn Rd., Birmingham, B24 8TL, GB

(Hybrid)

Incentive Eligible : SIP

Business : ADI Global Distribution

Hiring Salary Range : At Resideo, we are committed to inclusive and equitable compensation. Salaries are determined by factors like role responsibilities, candidate qualifications, and geographic location. We also provide additional benefits tailored to your location and role.