App Product Lead - #64534

Frasers Group


Date: 2 weeks ago
City: London
Contract type: Full time

    At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers and GAME.

    Please note, this role would be based 3 days in our London office. 



    As the App Product Lead, you’re here to expand the potential of our digital business, supporting the delivery of the product vision and strategic roadmap as we move to a MACH architecture. Joining the business at a time of significant growth and investment in Digital, the opportunity to be part of this digital transformation is huge.

    Working as a member of the Digital Product Management Team you will be responsible for the evolution and innovation of our multi-fascia app.

    You will play a key role in defining memorable experiences across the app estate, serving customers across multiple touch points, both online and in store.

    You will own the delivery of your product, prioritising the backlog, and representing the ‘voice of the customer’ through the product’s development. 

    • Define the strategic vision for your team and create the product roadmap.
    • Define epics, user stories and acceptance criteria to guide the engineering team
    • Manage product lifecycle and evolve ways of working in an agile environment.
    • Establish success metrics and ensure that the team are aligned through OKRs.
    • Co-ordinate beta testing and launch programmes.
    • Work collaboratively with key colleagues including UX, Optimisation, Delivery and others in support of the successful delivery of your products.
    • Consistently apply product best practice and acts as an advocate of the product discipline.


    • Demonstrable experience delivering best in class app products (iOS and Android) within an ecommerce or omnichannel environment
    • In depth knowledge of agile process and principles
    • Well versed in managing alpha/beta programmes and product lifecycle
    • Excellent leadership qualities with the ability to communicate product strategy to the team
    • Highly analytical, able to make quick decisions
    • Exposure to MACH is not essential but highly advantageous
    • Pro-active self-starter, task focused and organised


    An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

    • Think without limits - Think fast, fearlessly, and take the team with you.
    • Own it and back yourself - Own the basics, own your role and own the results.
    • Be relevant - Relevant to our people, our partners and the planet.

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